Asiago PDO to conquer France
From the 21st to the 25th October, Asiago PDO will be at Sial, the prestigious Paris food exhibition, in the AFIDOP stand, Associazione Formaggi Italiani DOP [Italian PDO Cheese Association], together with the most important cheese makers of Italy. The Consortium for the Protection of Asiago Cheese now has a well-established presence in this international showcase, having always enjoyed great interest and attention from visitors, national and international decision-makers in the world of distribution, the culinary market, and imported foodstuffs.
This year, the commitment of the Consortium for the Protection of Asiago Cheese in France has been enriched by the important addition of Italian made products. The project will begin in January 2013, and for the first time will promote the coordinated presence in France of the Consortiums who, together, represent over two thirds of the Italian PDO cheeses: Asiago, Gorgonzola, Campania Buffalo Mozzarella, and Parmigiano Reggiano. Their joint enrichment activities will be dedicated to transalpine high and top level cuisine, beginning with the participation of ParisdesChefs (Paris, 22-24 January 2013), followed by presentations to the most important French chefs and a skilled advertising campaign.