PROMPT SEIZURE OF COUNTERFEIT ASIAGO IN COLOGNE
A new counterfeit attempt by an American firm offering false Asiago “made in Usa” has been uncovered by the Consortium for the Protection of Asiago Cheese at Anuga, the international food fair in Cologne. The seizure was requested jointly with the Parmigiano Reggiano and Pecorino Romano Consortiums, which were also the victims of attempts at falsification, and it was carried out by the German authorities. This new case demonstrates the importance of taking prompt action to protect trademarks which are public and therefore of collective interest. The Consortium for the Protection of Asiago Cheese aims to increasingly combine repressive action of this type with promoting the culture of PDO products which reflect a unique identity and heritage.